If You Can Watch a Video, You Can Grow Your Dietary Supplement Business - Here's How

Almost everything in marketing supplements is driven by converting visitors into buyers.

But most people make the mistake of thinking that selling dietary supplements is just like selling anything else online.

After working with dozens of dietary supplement businesses over the last 15 years, I’ve uncovered and solved the hidden truth about…

How People Really Buy Dietary Supplements

You see, people buy supplements differently than other products.

What’s different?

There are 4 buying forces that influence the sale of a dietary supplement.

And these forces are specific to supplements.

Once you tap into these forces you can consistently convert visitors into buyers…

Skyrocket your supplement business, and help more people in their wellness journey.

The problem is that most dietary supplement marketers only focus on 1 of the 4 buying forces…

They often focus only on the science…

Or how sustainable their supplement is…

Or how it's non-GMO…

Or how Good Manufacturing Practices were used in producing it.

Good luck with all of that, because…

Let’s face it…

Every supplement out there says the exact same thing.

Almost every direct-to-consumer website selling supplements is ignoring how people actually buy supplements online.

Let me explain…

The Real Reason Why Your Supplement eCommerce Store Isn't Getting Enough Sales

It took me a bit to discover this.

I, like everyone else when optimizing a page for more sales, followed the same best practices conversion rate optimization approach.

And then nothing happened.

No boost in sales.

Why?

Because I was optimizing for supplements the same way I would for any type of product.

And that’s when I discovered there’s a BIG difference.  

What makes buying supplements unique is that they solve for both a functional need as well as an emotional need.

Products on the functional side are those that solve a utilitarian problem.  

The purchase decision is practical.  

Those products perform a very specific function.  

On the other hand are products that fall on the complete opposite end, which solves an emotional need for the buyer.

Most products fall on ONE SIDE.  

Supplements fall right in the middle.  

They solve both a functional need as well as an emotional need.  

The functional need that a supplement solves, is the aspect of health that the prospect wants to achieve.

Stronger bones, more muscle gains, more energy, focus, etc.

The emotional need that a supplement solves is…

The removal of frustration.

The desire to keep up with daily tasks or enjoy activities they once loved.  

The boost in self-esteem, status, and empowerment, positively impacting their emotional well-being.

In a word, it’s HOPE…

This is how people buy supplements differently.  

For the supplement customer, it’s like they are buying with two minds at the same time.  

The functional buying decision mind and the emotional buying decision mind.  

One of the elements on the functional side of a supplement purchase is the mechanism of action and the science.  

Sadly, most supplement brands start with the science and it’s the wrong thing to do.  

Because it only addresses one side of the supplement-buying mind.

The functional side.

On the emotional side of a supplement buying decision is hope and desire.

Two of the 4 forces.

The other two are Trust & Belief.

When all 4 forces are tuned in for your visitor… they buy.

But before I tell you more, let me introduce myself. 

Hi, I’m Bobby Hewitt.

I've worked with dietary supplement companies since 2012.  

In fact, I only work with supplement companies.  

No one else.  Some are start-ups.  

Some are doing under $1M a year in revenue.

Others are doing over $50M a year.  

And I only work on the direct-to-consumer part of supplement businesses.

Top supplement brands like Human n, V Shred, Miami MD, and other leading DTC supplement brands have trusted me to help their teams generate billions of dollars in sales.

Now it’s your turn…

Here’s what some of my clients say about working with me one-on-one. 

"Bobby helped us increase sales by 184% in just under 6 months. Then went on to 3x our revenue after that." 

Jordan Dorn 
Founder, Co-Owner - Zuma Nutrition

"Over the years of growing companies I've worked with many good people in testing, but no one quite "gets" health products like he does. If you have the chance to utilize his skills and talents, I recommend you jump at it!" 

Brian Vaszily
Chief Marketing Officer - Organic

"Our sales increased by 119% in just the small amount of time spent working with Bobby.

Katerina Traiforos
Marketing Manager - Solutions 4 Health

"I've worked with many different people over the years and this guy is world class. His ideas were much more in-depth than the standard list of conversion best practices. Bobby shows a real passion for optimization in the health space.

Ed O'Keefe
CEO - Marine Essentials

In over 12 years of helping supplement businesses grow, I’ve discovered that the key to more sales all comes down to one web page. 

The PDP or product detail page.

The product detail page on your e-commerce store is the lifeblood of sales for your business.

If you’re not getting sales, or if sales are low or hit a glass ceiling, then 9 times out of 10 the problem is on the product detail page.

Why?

Because traffic is the easy part.

The algorithms are so good today that you can easily get clicks from Facebook, Instagram, YouTube, Google, etc.

And all of those clicks go to a webpage where the visitor either makes a buying decision and becomes a customer or they don’t.

It’s as simple as that.

Your product detail page is where that buying decision happens.

However, if your PDP page is not set up to sell how people buy supplements, almost anyone who visits your page will NOT buy from you. 

And if they are not buying from you, they are buying from someone else.

But when you structure your PDP sales page with the right words and elements that align with how people buy supplements, you’re greasing the wheels of that buying decision.

Not only that but, when done right, they end up buying not just one but multiple bottles of your supplement.

This approach, to e-commerce supplement sales pages, is how I’ve helped multiple supplement brands go from 6 to 7 figures.

It’s how I’ve helped grow brands that are already doing $50M+

It doesn't matter if you’re selling dietary supplements for focus, energy, weight loss, beauty.

Or if you’re selling a capsule, a gummy, a powder, a cream or a bootcamp.

If it’s a health product it can help.

And this approach can help you too.

And now you can unlock the full potential of your supplement business and achieve the success you've been striving for.

Imagine getting 50 sales a day… then 80… then 100… then 1,000!

Your business starts to grow.

You make more money.

You sell more supplements and help more people.

Up until now, I’ve worked one-on-one with supplement business owners to help them do just that.

As I said, supplement companies are the only type of businesses that I work with.

And my plate has been very full working with them one-on-one at a very high price.

As you can imagine, I can’t work with everyone. For one my time is limited.

The amount of time needed to really move the needle and help is quite a bit.

And I’ve been getting a lot of supplement businesses asking to work with me but they can’t afford to.

This is a shame because many of them really do have great products that will help a ton of people.

And I do genuinely believe in many of their missions to bring health supplements to as many people as possible.

Which empowers them to take their health into their own hands.

Because that old saying is so true.

Without good health, what do you really have?

This is why I decided to take all of my thinking and learnings about PDP pages, from working with supplement brands and make it available to you as a step-by-step video course.

So that you can get the value of working with me at a fraction of the price.

I call this course Supplement Product Pages That Sell.

Because it focuses on ONE THING.

Can you guess what it is?

Yup, it’s the product detail page.

When you sign up today you’ll get instant access to start the course immediately.

I’ll walk you through each piece of the winning structure that works for my one-on-one supplement clients.

I’ll also show you examples and give you frameworks to apply.

So that you can create a high-converting PDP page of your own.

And grow your supplement business, no matter what stage you’re at.

If a self-paced course is not for you, then hey, you can work with me one-on-one, if I have an open slot, and only if you can afford to.

Or you can go through my course so that your supplement business can grow.

And when your business grows you can help more people with your supplement at the same time.

So what do you get when you sign up today?

  • Instant access to the entire course. So nothing is held back and you can go at your own pace.
  • Frameworks that I ONLY share with my paid one-on-one clients.
  • Step-by-step instructions on how to structure and execute a more powerful PDP page of your own.

The course has 5 modules:

 And as you can see, there is no fluff.  

Just highly tactical lessons, frameworks, and action steps. 

Module 1 - Starts with the Introduction

Simply an overview of what you’re going to learn.

Module 2 - Covers all the foundational principles of how people buy supplements.

Many people don’t understand this. That’s why they struggle to sell supplements.

Module 3 - Explains The Hybrid Approach

This frames everything you’ll learn in the next 2 modules.

Module 4 - Covers The Overall Framework

In this module, I break down how to structure your product detail page.

Module 5 - Puts it All Together

This is where the gold is.  

In this module, I take each of the sub-parts of a winning product detail page.

Along with action items for you to develop your own high-converting product detail page.  

Now given everything you’ve discovered today, I’m sure you’re wondering how you can get your hands on the Supplement Product Pages That Sell Course as fast as possible.

When I told my existing high-revenue clients I was making this course They DID NOT Want Me to Share This.

After all, they paid big bucks to work with me using the exact same frameworks I developed and tested with their traffic over years and years to fine-tune it.

I thought they might have a point.

But then I thought if I held this back and kept it for only high-level clients many small supplement companies would never grow.

At the end of the day it’s about helping more businesses succeed so that more natural products can help real people.

So, I’m willing to share this information with some people.

But if too many people know about it, it could ruin the magic.

If I see that happen I’ll close down this course and keep the info in it for ONLY high-paying clients who work with me one-on-one.

But with that being said, I’m going to show you how you can get your hands on the Supplement Product Pages That Sell course today, for a limited time only.

First, how can you get the best results with this course?

The course is relatively short with only 5 modules and 26 videos in total.

To get the most value out of this course you must take action and follow the steps I give you.

It’s easy to do in the way I break it down for you in each module.

Take action and you’ll see results. But it’s all up to you.

This course is only available on this website, right now, while the doors are open.

But I can close the doors at any time at my discretion.

Normally the price I charge for supplement brands to work with me one-on-one is very expensive.

And supplement entrepenures happily pay it because they get results.

Results that are wrapped up in ALL my insights, experience, and supplement marketing skills.

The course is like “me” LITE. But it won’t cost you big bucks.

To make it more accessible to the smaller supplement businesses out there.

The ones who really struggle to grow their business, I’m going to do something special today (for a limited time only).

That’s because this isn’t about money for me.

It’s about helping more supplement businesses grow so they can help more people.

Which is why right now you can get instant access to the Supplement Product Pages That Sell course for $997 which is a big savings.

After you click the button you’ll be taken to an order page where you can create an account to get instant access to the course and start it right away.

Your investment today also comes with a 365 Day 100% Money Back Guarantee.

This agreement works both ways. If you agree to go through the course and follow along, I agree to stand by this guarantee.

If for any reason, you have trouble implementing or just don’t get around to it, just email me, and you’ll get a full refund with zero questions asked.

So you’ve got nothing to risk and everything to gain.

 Imagine a life where you’re helping more people with your supplement brand.  

Your sales grow month over month.  And you’re putting more and more back into your business.  

As you scale, hire more people and expand your product line.  

It could be yours, but you really do need to take action by clicking the add to cart button right now, while there is still time.  

Right now you’re at a crossroads.  

You can choose to sit on this and your supplement business will continue on the way it’s been.  

But if you do that, what’s going to change?  

If you’re here now, if you’ve made it this far, it’s because you know something has got to give.  

Putting money into your business without getting anything back can only go on for so long, before the business falls apart.  You’ve taken massive action to get your business to this point.  

And you know that taking action is the path to success.  

The path that you’re on right now.  

I don’t want you to think back to this opportunity months into the future, and regret not taking action today.  

Especially since the doors may be closed then. For Good.  That could all be avoided if you’d simply taken action today.  

So that brings us to the second option.  

The option where you sign up and get access to the course risk-free today, and grow your business.  When you invest in yourself and your business today.  You’ll have a roadmap to success laid out before you.  

With each lesson, you inch closer to your goals.  

And as your business grows, so too does your sense of fulfillment and purpose.  

Ultimately, the choice is there, but it should be clear what the best option is.  

Get instant access to The Supplement Product Pages That Sell Course, an in-depth step-by-step course that will show you the latest cutting-edge strategies, techniques, and tactics for growing your online supplement business - using strategies very few supplement business owners even know exist.  

You will be able to get more customers, get more clients, and scale your business faster than you ever thought possible.  

Start in the next 2 minutes

Choose the best option for you below.

Don't worry, you can always change your choice on the next page.

with Your investment today you get:

- Instant and full access to The Supplement Product Pages That Sell Course.

- Frameworks for more sales.

- Step-by-step instructions.  

- The latest cutting-edge strategies, techniques, and tactics for growth

One Time Payment

$997

Billed today

Payment Plan

$249

Billed monthly in 4 equal installments

FREQUENTLY ASKED QUESTIONS

A: This course is different because it’s been tested and perfected with my one-on-one supplement clients for over 15 years. You’ll get the methods you need to consistently create and improve your sales.

You’ll be trained on specific processes that work for dietary supplements. You’ll learn how to “think” about structuring your sales argument. Allowing you to execute faster than ever before. Which leads to better implementation. Which leads to more sales. 

​​I totally understand. And it’s like trying to learn how to build a car while having a full-time job. And that's how many start-up companies do it. In fact, I think that's the only way for the little guy to do it. If we had the budget we'd just buy an exotic or classic car or pay a mechanic to supercharge our engine so we could just get in and drive. In a perfect world with limitless budgets that's what the big buys would do. But sadly the budget is rarely there to do that. That’s why I want this course to be a fraction of the price of working with me. So that the little guy can benefit.

A: In this course, I’ll teach you the EXACT structure, and frameworks you need to consistently and automatically grow your DTC supplement business. You’ll see how to truly enter the conversation that’s happening inside your prospects' minds. And you’ll finally know how to maximize sales conversions.

A: Your investment today also comes with a 365 Day 100% Money Back Guarantee. If for any reason, you have trouble implementing or just don’t get around to it, just email me, and you’ll get a full refund with zero questions asked.

A: Everyone learns and executes at their own pace. So it’s tough to say exactly how long it will take you to complete and execute it. But it’s designed to get you right into the meat of the content without any fluff. So it’s all up to how fast you can execute on the content.

A: This works for any supplement type, capsules, gummies, powders, etc. For all business models. And for EVERY dietary supplement category / niche. Gut health, Sleep, Mental Health, Weight Loss, Beauty… you name it. Because the principles apply to how people buy supplements.

Now, you can finally stop watching your competitors thrive while your business struggles to gain traction when you get started today.